The blog on digitalization

Our blog on digitizing business and operations. Thoughts and insights for your digital brand – about technology, communication and relations.

Jens Hultman (photo: Magnus Nilsson)

Retail prepares for multi-channel – but when will they step out of their comfort zone?

Posted on by Magnus Nilsson

How should physical retail –  stores – face the fact that customers switch between digital and physical as naturally as they breathe? We are many who are interested in an answer, and Jens Hultman is researching just that. Jens Hultman is Assistant Professor at the The School of Economics and Management at Lund University inRead moreRetail prepares for multi-channel – but when will they step out of their comfort zone?

Andie Nordgren (photo: Magnus Nilsson)

We should stop trying to make our brand look cool, and start making our participants look cool

Posted on by Magnus Nilsson

Game developer Andie Nordgren suggests that we leave the stage when we who are developing for a user think we’re superior to the user. Andie blushes, and so do I. I’m attending the conference The conference, an annual event in Malmö that has a reputation of being a little bit more cutting edge than your average conference aroundRead moreWe should stop trying to make our brand look cool, and start making our participants look cool

Swedish fans (photo: Blondinrikard Fröberg, Flickr)

Winning championships, miss opportunities and pave the way for continued criticism

Posted on by Magnus Nilsson

When Sweden’s junior soccer – or football – ladies won the European Championship, they gave the Swedish FA a golden opportunity to promote its business and the future of Swedish football. But instead of celebrating they referred to their own regulatory framework and paved the way for continued criticism for their handling of women’s football. ARead moreWinning championships, miss opportunities and pave the way for continued criticism

The panel at the Silicon Vikings seminar on Digital Health (photo: Magnus Nilsson)

Nordic eHealth grows strongly in Silicon Valley, but not without obstacles

Posted on by Magnus Nilsson

The network Silicon Vikings organized a panel discussion on digital health, with a focus on innovators who move from Scandinavia to the US West Coast. But even if products and services are strong and Silicon Valley shows interest, there’s no bed of roses awaiting. While in San Francisco I ended up at a panel discussion inRead moreNordic eHealth grows strongly in Silicon Valley, but not without obstacles

Ethan Marcotte at the From Business to Buttons 2015 conference in Stockholm (photo: Magnus Nilsson)

From Business to Buttons – making digital channels so easy that people want to use them

Posted on by Magnus Nilsson

When people talk about ease of use, they are close to the industry term User Experience. It is all about making digital channels so good that people use them without thinking about it. And that is the topic of the conference From Business to Buttons. It is generally difficult to summarize a conference. In theRead moreFrom Business to Buttons – making digital channels so easy that people want to use them

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