From insight to action – how to take the next step
Once you and your organisation have gained a clear picture of the current situation – for example, after carrying out a preliminary study – it is time to explore your desired state. You now know where you are – but where are you heading? And how will you get there?
A digital strategy is the answer. It helps you and your organisation define your desired state and create a clear path to get there. Not as a static document gathering dust in a folder, but as a living roadmap for your digital development – based on insights, priorities and concrete steps.
What is a digital strategy?
A digital strategy is a shared vision for your digital development – and a well-founded plan for how you’ll get there. It’s often based on insights from a preliminary study and answers critical questions such as:
- Which goals should guide our digital development?
- Which problems are most important to solve?
- Which investments need to be made first?
- How do we create the greatest value for the business and our users?
Why does everyone need a digital strategy?
Over the past 30 years or so that Swedish companies and organisations have had websites, quite frankly, a great deal has developed by chance. Today, digital maturity – and the role of the website in business, operations and branding – is far greater. Many organisations know that something needs to change. The website needs to be developed, and in ways that differ from how web development was previously approached. AI creates new opportunities – and new challenges. User behaviour is changing. The business is placing new demands.
The challenge is rarely to identify the need for change. The challenge is to prioritise.
A digital strategy helps you to:
- Create a shared understanding between business, communications and IT
- Prioritise the initiatives that create the greatest value
- Make better decisions about investments and development
- Future-proof your digital solutions
What does a digital strategy contain?
The content is tailored to the situation and needs, but often includes: What matters is not the document itself. What matters is creating a shared understanding of what the organisation wants to achieve – and how you will get there.
- Goals and desired outcomes – What do you want to achieve with your digital development?
- Prioritised target groups – Who do you want to reach, and why?
- Digital services and channels – Where should you have a presence, and why?
- Content and communication – What should you communicate, and how?
- Technology and management – What technical solutions are needed to support your objectives?
- Organisation and responsibilities – Who does what, and how do you collaborate?
- Measurement and monitoring – How do you measure success?
- AI, data and future opportunities – How can you utilise new technology to create competitive advantages?
Strategy as the bridge between analysis and action
Your digital journey might look like this: Strategy is the critical link between insight and action – it ensures your investments deliver maximum return.
- Preliminary study – Understanding the current situation
- Digital strategy – Defining the desired state and the path to get there
- Procurement – Choosing the right solution and supplier
- Project management – Implementing the change
- Strategic advice – Continuing to develop
The outcome of a digital strategy
A well-thought-out digital strategy contributes to: The aim is not to create more documents. The aim is to establish a shared direction that helps you make better decisions – over time.
- Clearer priorities – You know what is most important
- Better basis for decision-making – You can make decisions with greater confidence
- Greater consensus – Everyone is working towards the same goal
- More effective investments – You’re spending your money on the right things
- Clearer division of responsibilities – You know who does what
- Better conditions for long-term development – You’re building for the future
Contact Portabla Media so we can discuss your digital strategy.
Frequently asked questions about digital strategy
When do we need a digital strategy?
A digital strategy is particularly valuable when you’re planning major changes to your digital channels, or when you need to build a shared vision for digital development.
What’s the difference between a feasibility study and a digital strategy?
A feasibility study maps out the current situation. A digital strategy defines the desired state and the path to get there.
How long does it take to develop a digital strategy?
It depends on the size and complexity of the organisation. A strategy can be developed in a few weeks, whilst more extensive work may take longer.
How often should we update our digital strategy?
A digital strategy should be dynamic and updated regularly, particularly when circumstances change.
Each service can be used independently, but also works excellently in combination with our other services to provide a comprehensive solution.