The digital world moves into the physical store. And the lesson of the trade fair Retail’s Big Show is that it is not enough to have digital gadgets in your store – you need to provide an integrated experience. Every year, those who work in and around what’s called trade meets at the Retail’s BigRead moreIt is when the emotion occurs that you get the conversion
The report E-barometer 2015 shows that Swedish trade is increasingly getting digital. At the same time e-commerce gives birth to hybrids of online and offline. Still there’s a long way to go until we see a seamless omni channel experience. Today the report E-barometern 2015 (In Swedish, pdf), highlighting Swedish e-commerce in 2015, was released. The report is basedRead moreThe E-barometer shows how Swedes shop online (and what we think about it)
How should physical retail – stores – face the fact that customers switch between digital and physical as naturally as they breathe? We are many who are interested in an answer, and Jens Hultman is researching just that. Jens Hultman is Assistant Professor at the The School of Economics and Management at Lund University inRead moreRetail prepares for multi-channel – but when will they step out of their comfort zone?