It is customary to talk about web strategy when it’s time to do a makeover of your website. You and your colleagues are unhappy with how it is now, but later on – when the new website’s ready for release – everything will be perfect.
It’s a good thing to develop and aim forward.
But that does not mean you should just wait for something to happen later on. You’ve got a website today. Web strategy is about making the most and the best of what you have. (As well as taking you from before to after.)
Your visitors don’t care about what you’ll have to offer in a year. They are here now.
Portabla Media works with web strategy, concept development and project management. Read our newsletter and get an idea of what we can do for you.
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