Retail prepares for multi-channel – but when will they step out of their comfort zone?
How should physical retail – stores – face the fact that customers switch between digital and physical as naturally as they breathe? We are many who are interested in an answer, and Jens Hultman is researching just that. Jens Hultman is Assistant Professor at the The School of Economics and Management at Lund University inRead moreRetail prepares for multi-channel – but when will they step out of their comfort zone?